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| The
London Marathon |
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DLA
Piper and Max Bitel Greene's
sports lawyers have helped put in place one of the
highest profile sports sponsorships in the UK. Virgin
will be title sponsor of the London Marathon
from the period after the 2009 event until at least
2014. The sponsorship will see the annual race being
known as the Virgin London Marathon. Virgin’s
sponsorship extends to the associated wheelchair and
mini-marathons. |
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Max
Bitel Greene’s Nick Bitel acted
on behalf of the London Marathon Limited,
of which he is also chief executive. DLA Piper partner
Nick Fitzpatrick, assisted by Patrick
Mitchell, advised Virgin Enterprises
Ltd. |
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Nick
Bitel said: "We are very excited by
the new sponsorship relationship which will see two
great brands working closely together. The speed in
which the arrangements were concluded showed the advantages
of using experienced sports law teams." |
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Nick
Fitzpatrick commented: "We are really
proud that we could help Virgin conclude its relationship
with London Marathon. This is a wonderful
London event and we really look forward to seeing
Virgin's innovative style at work". |
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Sarah
Dean of Virgin Enterprises
commented : "Nick and Patrick were extremely
knowledgeable, competent and diligent. DLA handled
the changing demands of a complex sponsorship deal
very well and worked intensively throughout the negotiation.
Their specialist knowledge in the sports arena coupled
with their understanding of the Virgin brand values
was invaluable". |
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| For
further information: |
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Nick
Bell, Media Relations, DLA Piper, Tel: +44 (0)20 7153
7127 or email nick.bell@dlapiper.com |
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| Sharon,
Trimmer Max Bitel Greene Tel +44 (0)20 7354 2767 or
email sharon.trimmer@mbg.co.uk |
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